Why Accessibility Drives Innovation

Conducted on February 25, 2025, this research reveals critical accessibility gaps and opportunities that leading companies can address to enhance user experience, drive innovation, and boost adoption. By integrating direct feedback from disabled users, these organizations can eliminate barriers, improve usability, and expand their market reach.

Google Accessibility Insights

• Users request faster TalkBack responsiveness and smarter AI-driven auto-labeling for complex screens.
• Braille keyboard support in Google Docs remains inconsistent, hindering extended writing tasks.
• There is a demand for more customizable TTS voices to suit diverse needs.

"TalkBack should be much more responsive when scrolling lists, and I wish Google TTS offered more natural voices." — Devin P.

"Sometimes, my braille display just doesn't sync with Google Docs – it's very frustrating." — Alex M.

How P3 Can Help:

• Conduct rapid, large-scale testing to optimize TalkBack features.
• Provide actionable feedback on AI-generated accessibility labels.
• Collaborate on TTS customization options.

TikTok Accessibility Insights

• VoiceOver and TalkBack navigation is inconsistent throughout the app.
• Missing or unlabeled UI elements impede video creation and editing.
• Improved accessibility would drive higher creative engagement.

"I would love to see TikTok fully accessible – navigating the app with VoiceOver is a struggle." — Joseph H.

"When buttons aren't labeled, it really hampers my ability to interact with content on TikTok." — Maria K.

How P3 Can Help:

• Identify and document unlabeled UI elements in real time.
• Offer detailed feedback on user flow for content creation.
• Assist in iterative testing to ensure improvements are effective.

Amazon Accessibility Insights

• Complex cart and checkout processes create barriers for screen-reader users.
• Kindle on Android struggles with continuous TTS, reducing reading efficiency.
• Unlabeled navigation in Amazon Music makes product discovery challenging.

"It feels like we're being left behind in accessibility updates – the checkout process is a nightmare with my screen reader." — Sandra S.

"I love shopping on Amazon, but the Kindle app's TTS issues really slow me down." — Robert L.

How P3 Can Help:

• Conduct user testing on the checkout process with disabled users.
• Provide structured feedback on Kindle's TTS functionality and navigation.
• Offer targeted suggestions for enhancing the overall user experience.

Disney+ Accessibility Insights

• Audio descriptions and subtitle options need to be more prominent and easier to activate.
• Navigation menus in the streaming app are not always intuitive for screen readers.
• Theme park apps lack consistent accessibility features, affecting the overall experience.

"Disney should consult more with visually impaired users – I often struggle to find audio descriptions on Disney+." — Dave G.

"Using the Disney+ app, I sometimes miss important content because the navigation isn't screen-reader friendly." — Linda R.

How P3 Can Help:

• Conduct comprehensive accessibility testing of Disney+ streaming and theme park apps.
• Provide insights to optimize navigation and improve audio description settings.
• Collaborate on user-centered design improvements.

Visa Accessibility Insights

• Two-factor authentication (2FA) and Captchas create significant barriers for users with visual impairments.
• Payment forms often lack proper labeling, making navigation with assistive technology challenging.
• Users express frustration when trying to complete secure transactions without clear instructions.

"I often get stuck on Visa's 2FA process – it's confusing for my screen reader." — Mark T.

"The Captcha on Visa's payment page is nearly impossible to solve with my assistive tech." — Emily S.

How P3 Can Help:

• Test and validate authentication and payment processes with a diverse panel of disabled users.
• Provide actionable recommendations to improve labeling and usability.
• Ensure a seamless and secure checkout experience for all users.

Warner Bros Discovery Accessibility Insights

• Audio descriptions in streaming apps like Max and Discovery+ are inconsistently applied.
• Gaming interfaces (e.g., Mortal Kombat Mobile) lack proper screen reader support.
• Navigation in multimedia apps poses challenges for visually impaired users.

"Continue to update Mortal Kombat Mobile with better screen reader support – it's a game changer." — Devin P.

"I find the navigation on Warner Bros streaming apps quite confusing with my screen reader." — Olivia W.

How P3 Can Help:

• Conduct targeted testing on streaming and gaming interfaces.
• Deliver in-depth reports highlighting specific accessibility gaps.
• Assist in iterative design improvements based on real user feedback.

Snapchat Accessibility Insights

• The highly visual and ephemeral nature of Snapchat makes it challenging for blind users to engage.
• Inconsistent labeling and navigation hinder interaction with ephemeral features.
• Users feel that improved accessibility would foster greater community participation.

"Snapchat's visual nature leaves me frustrated – I can't always find the controls I need." — Jordan K.

"I often miss snaps because the interface isn't optimized for my screen reader." — Taylor R.

How P3 Can Help:

• Perform large-scale testing on Snapchat's interface with disabled users.
• Provide insights on improving control labeling and navigation consistency.
• Help design a more inclusive user experience for ephemeral content.

LinkedIn Accessibility Insights

• Dynamic feed updates and pop-up elements create challenges for screen reader users.
• Job application workflows often contain unlabeled fields and complex forms.
• Users desire a streamlined experience that supports professional networking without barriers.

"Navigating LinkedIn's job applications is a real challenge with my screen reader." — Samantha L.

"I often miss important updates because the dynamic feed isn't optimized for accessibility." — Chris D.

How P3 Can Help:

• Work with LinkedIn to streamline dynamic content and label pop-ups.
• Conduct user testing to ensure accessible job application processes.
• Provide continuous feedback to refine the overall professional networking experience.